Matt James was friends with Gary.
He heard they might be looking to sell
the shop, and he was interested. His
background started with him as a BMX
racer, then a mountain biker, then an
adult with bad knees. He started renting
electric bikes to help with his injuries,
and when he learned of the opportunity
in 2013, he jumped on it. He took over
the lease and invested in new inventory,
and the shop took off from there.
At one time, early on, they did a lot
of custom work. They competed against
three other local shops to build the best
electric trike for the San Diego Zoo
Wild Animal Park, making the best
one, and now the park has 19 of their
trikes. They’ve stopped doing cus-
tom work and now focus on manu-
factured bikes, as well as offering the
best service for those bikes.