bike that will be the brand’s first mid-drive-powered bike. As of now, they’ve
not found a motor that meets their
expectations with the right combination
of durability and cost.
Pedego also just finished designing
their first trike. It was a project that took
them five years. One of the problems
with trikes is that they can tip easily.
They’ve come up with a bike that has a
very low center of gravity, is on 20-inch
wheels, with a low, step-through frame.
It has a front hub motor that allows it to
turn in place, and has a large seat with
a backrest and plenty of room to carry
stuff, all sitting low. All of this helps
keep it from tipping, but it’s also limited
to 8 mph with the motor, which allows
for a small motor and a long range.
The rear end is only 28 inches wide—
narrow enough to fit in most standard
residential and commercial doors. They
obviously sweat the details.
DiCostanzo admires Apple and
Steve Jobs. It’s immediately apparent
in his upstairs office, as he has a big
“Think Different” poster hanging on the
wall. But seeing the main-office cabi-
nets, open conference area, individual
offices for him, Terry and their designer
Alex, you get a sense of how much that
idea affects them here.
Their designer not only designs
graphics for the bikes, but as an added
value for their dealers, he produces all
their signage, brochures and business
cards. It keeps everything consistent
and takes that task away from dealers,
so they can spend more of their time
concentrating on customers.
They also design their catalog
in-house. It’s a beautiful catalog, as
DiCostanzo is an experienced publisher
and thinks that if someone is going to