INSIDE ROCKET ELECTRICS
Service that will shock you
When owner Nicole Zinn and general manager John Dawson discovered
electric bikes, they were certain that some entrepreneur in this eccentric and
green city was already promoting them. But after researching the business, they
discovered that nobody was plugged in yet. They created Rocket Electrics, a
wonderful little e-bike-only shop in modern and airy space just yards from the
Lady Bird Lake bike path. When the new Boardwalk Trail sections are opened,
the shop will be in solid-gold bicycling real estate.
In addition to selling several popular brands, they staff a high-tech service
shop and provide electric bicycle rentals and guided e-bike tours. You can rent
bicycles by the day or for overnight, or multi-day rentals where you take the
charger along with you. If you aren’t ready to be turned loose on your own, you
can sign up for one of the three established tours. The quickest and most basic
is the two-hour Lady Bird Lake tour that leaves every day at 11: 30 a.m. Next on
the list is the four-hour food tour that leaves the shop at 4 p.m. Yes, the tour
does include some sampling along the way. Next up is a musician’s tour, which
is led by a professional musician who leads a tour of the popular music spots
found on the city’s world famous Sixth Avenue. The ride concludes with champagne and a live performance by your guide on the shores of the lake. Other
custom options are possible, and number of businesses plan team-building
events with Rocket. All of the guides are knowledgeable about the area, passionate about the Austin lifestyle, and excited about electric bicycles.
Nicole and John at Rocket encourage people to commute to work by electric
bicycle. If you buy a commuter bike from Rocket, the staff will research all the
possible routes from your house to your office, then someone from the staff will
pre-ride all the possible options and pick the one that is the safest, most interesting and quickest way for you to get to work. The same staffer will meet you
at your home and ride with you on your first day commuting to work. We call
that customer service.
Reach Rocket at (512) 442-2453 or www.rocketelectrics.com. Austin’s Texas State Capital building is an
easy e-bike ride from Rocket Electrics.
We were disappointed that this new section
of the Boardwalk Trail wasn’t open during
our visit. The Boardwalk Trail will connect
and complete the Anne and Roy Butler
Hike and Bike Trails.
There are no electric-assist rentals for
mountain bikes, but there are multiple
shops that rent normal mountain bikes.
There are some great trails to explore, like
this one along Barton Creek.
Rocket Electrics stocks several premium
e-bike brakes, including Easy Motion, Stromer
and Pedego. The rental fleet is Pedego.