How much can e-assist
elevate Joe Blow
to Mo Pro?
If there is one attribute about the Hi-Torque Publications office that definitely holds true, it’s that we are
obsessed with all things two-wheeled.
Home for over three decades to two
leading off-road motorcycle magazines
(Motocross Action and Dirt Bike), Electric
Bike Action also shares office space with
America’s top road and mountain bike
magazines (titled appropriately enough:
Road Bike Action and Mountain Bike
Action), so each day in the office is filled
with products and storytelling that highlight our two-wheeled addiction.
Of course, in the months that Electric
Bike Action has been in full swing, the
hallways and photo studios have now
been invaded by e-bikes. As such, electric-assist bicycles have become the frequent subject of discussion at the water
cooler. Interestingly, given the e-bikes’
in-between status, they are looked at with
both suspicion and curiosity by both the
motorized and pedal camps.