All Mountain Cyclery began as a small shop in Boulder City, Nevada, about a half hour outside
Las Vegas in 2004. It was started by
Jeff Frantton and Collin Bivvens. A few
years into it, Jeff took over the shop
full-time and operated it in the same
location until this year.
During that time, Jeff bought some
property at the bottom of the road
leading up to Bootleg Canyon, home
to some world-famous mountain biking trails. The network of trails was
planned and originally created by Brent
Thompson and is full of challenging
sections filled with berms, high-speed
corners, rock gardens and more. There
are technical but fast and flowy XC
trails and a difficult downhill course with
shuttle runs provided (at cost) by All
Mountain Cyclery on the weekends.
STAY THE COURSE
This year at the Outdoor Demo that
precedes the annual Interbike trade
show in September there will be an
e-bike-specific course, and many major
manufacturers will be demoing bikes
there for two days. We helped plan the
course with the help of Dan Haskin, one
of the guys who works at All Mountain
Cyclery and is also the official Boulder
City Bootleg Canyon Trail Coordinator.
Opened on April Fool’s Day this year,
it took a few years to build the shop
they are now in. But, since they own the
land, they had the opportunity to build
the bike shop from the ground up, just
the way they’d want to.
The silver monolithic exterior is
industrial-looking yet attractive with the
company logo on it and some bikes
visible outside on racks. But walking
in, you get the feeling that this place is
something special. The walls are lined
with clean plywood and huge, beautiful
images. Bikes of all kinds are on racks
up front, as you’d expect in a tradition-
al bike shop. Classic mountain bikes
throughout the history of the sport are
up on the walls and suspended from
the ceilings, revered as works of art.
Accessories and soft goods are
placed in specific areas around the
shop, with plenty of color and size
selection of everything you might need.
The open workshop at the back has
several stands and at any given time, a
couple of employees are wrenching on
a bike back there.
THE DESERT BLOOM
Inside the shop, the majority of bikes
on sale are mountain bikes and BMX
Innovative, colorful displays
show off all the accessories.
Crampon is the main brand
of pedals they carry.
Though the shop operates a shuttle for downhill runs on the
weekends, they also have a couple of Haibike Xduro Downhill
8.0 rental bikes for those who want to self-shuttle any time.
Levos they have in
their rental fleet have
been customized to
make them more at
home on the technical